Risaal Branding

Objective

To create a branding for a customized gifting store that accurately represents their brand and appeals to their target audience.

“Risaal”, a word drawn from our rich heritage, meaning a letter, a message, a note from one heart to another. Rooted in tradition, every creation at Risaal is a tribute to the art of thoughtful expression.

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What we've done

1. Branding

2. Socials Media Post Design

3. Video Creating & Editing

4. Social Media Marketing

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.

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Results

The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased sales and social media engagement, and the logo was featured in several local publications.

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.